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AMERICAN HERITAGE Chocolate

Updated August 22, 2019

AMERICAN HERITAGE Chocolate has a unique place in the history of Mars Wrigley Confectionery and in the hearts and minds of people all over America who appreciate an artisanal, authentic approach to making andc elebrating chocolate.

Conceived of, and crafted by, a dedicated team of historians and the legendary advocate of American Historyand chocolate’s unique story in the Americas, Forrest E. Mars, Jr. in 2006, AMERICAN HERITAGE Chocolate is the result of painstaking years of research by a multi-disciplinary team of more than 115 experts from around the globe.

Culled from the archives of someof the most venerated historic institutions, libraries and private collections inAmerica, and in consultation with leaders in food history-from the Colonial Williamsburg Foundation to The Smithsonian’s National Museum of American History, the passionate team has developed a chocolate product with a flavor profile drawn directly from the annals of chocolate’s historic past. A claim unlike any other in the marketplace.

But what makes AMERICAN HERITAGE Chocolate unique is how it taps into the stories of our collective past-from chocolate’s Mesoamerican roots, dating back over 3,500 years, to its place in the lives of European and Colonial American families. And its history is surprising. For instance, a lesser known fact is that chocolate wasa drink for thousands of years, only becoming a confection in the mid-19thcentury. And, while its rich history gives us context for chocolate’s intriguing global story, it's the future that most interests the creators of AMERICAN HERITAGE Chocolate.

Chocolate is at the heart of the brand’s story-a food that offers an unmatched sensorial experience. AMERICAN HERITAGE Chocolate, with its historic pedigree and variety of product formats, provides aninspiring, versatile way to make, bake, test, explore, share and show love. AMERICAN HERITAGE Chocolateis a culinary partner for making new stories of your own-from creating to entertaining to educating.

The brand’s unique flavor profile makes it a joy to explore new ideas! Like the complexity of a finewine, a bite of AMERICAN HERITAGE Chocolate reveals layers of taste. That should be no surprise. The mildly spicy recipe isflavored with a blend of spices and ingredients available during the 18th century that range from red peppers to cinnamon, among others. Used in baking and cooking-from sweet to savory-AMERICAN HERITAGE Chocolate gives any dish or baked item a richer, fuller taste.

Because it is a Mars brand, it also has over 100 years of chocolate-making excellenceand atrue bean-to-bar process. In fact, as a leader in cocoa and chocolate history, cocoa sustainability, and cocoa science, Mars sequenced the cacao genome and shared it with the world. Inspiring creativity and a catalyst for making new family traditions, chocolate's timeless story is one that spanscultures, peoples, rituals, and experiences. If love makes the world go ‘round, chocolate makes it richer.

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